Top 4 Troubles for Self-Employed Massage Therapists and How to Avoid Them

Take care of your hands as a massage therapist

Take care of your hands as a massage therapist

Most Massage Therapists are good at the art of giving a massage, even spectacular.  Rarely is the problem, when Massage Therapists decide to leave this career, that the therapist is bad at massage.  Sometimes this is the case, but even a mediocre massage can be improved with practice & study.

Another reason often mentioned for leaving the massage therapist career is the strength Massage Therapy requires is more than someone can handle for more than a few years.  True, sometimes, depending on the modality the massage therapist chooses to use.

Honestly though, the top reasons therapists leave this business, which is similar to why people leave many Entrepreneurial professions:  a lack of business savvy.  I think this is why being an employee or sub-contractor is easier in the long run for those people who are good at massage, or which ever business you are in, but not so good at the business end of the business.

 

Top 4 Troubles for self-employed Massage Therapists:   (And How to Avoid Them)

  1. Not enough clients or income or both
  2. Feeling stuck or frozen about lack of clients
  3. Paperwork overwhelm
  4. Fatigue, in the hands, neck, back, forearms, feet

 

First of all, THERE IS HOPE!!  So don’t give up or stop trying because of fear.  If you are doing what you love, like massage therapy or personal training or yoga, etc, I have some ideas for your success (and a reminder for my own continued success).  My suggestion is just to be realistic, patient and persistent.  Lets look at why these pit-falls show up in the first place:

The first problems start with UNREALISTIC EXPECTATIONS….that:

  • clients are easy to find & easy to keep
  • money will show up often “just because”
  • expenses are low, almost nonexistent
  • paperwork takes care of itself
  • taxes are for other careers
  • your body is strong and you don’t need extra maintenance
  • self-care, hydration, rest, stretching, physical fitness is what we Preach, not what we Do. Hee, hee.
  • assuming that this is the perfect career path for you, without looking at hard facts

The second problem is a lack of knowing your CLEAR PATH:

  • List your reasons for doing massage (or personal training, yoga, etc)
  • Why do you love doing massage, so much that you’ve done many for free?  Remember those reasons.
  • What are your Goals? (answer these questions…in writing)
    • What types of massage do you want to do/not do…be VERY SPECIFIC
      • example: instead of saying: I want to work on athletes.
        •  I want to work on female Mom athletes, between the ages of 35-55 who are college educated and willing to do their physical homework in order to get better.
      • example: instead of saying: I don’t want to work on Mean people.
        • I will pre-charge for first time clients, and I won’t reschedule them if they are disrespectful.
  • Write a BUSINESS PLAN   NO KIDDING!!  
    • Start with a simple plan
    • Know your NUMBERS!
      • How many appointments do you need per week/month to pay your “nut” or minimum bills?
      • How many people do you need to talk to in order to make 10 appointments?
      • What is your rate of return? (how many new clients return?)
      • How much money are you putting into retirement from each massage? (often forgotten about)
      • Do you pay your taxes monthly or quarterly? (and put it aside immediately…untouchable!)
      • From Where are people finding you?  (where should you spend your advertising dollar?)
  • Take CARE OF YOUR HEALTH
    • In ANY profession…60 min of daily exercise, plenty of water, plenty sleep… for starters (do what i suggest and not what i do… :))))
    • Find Balance: easier said… but still essential
    • When your hands are hurting…let them rest

Don’t give up.  A career you love—-getting paid doing what you love is really possible.  Find a MENTOR!  Message me if you have questions.  Don’t give up yet…

5 thoughts on “Top 4 Troubles for Self-Employed Massage Therapists and How to Avoid Them

  1. I love being a therapist in both my careers and am glad you do too! Some challenges are fairly new…I have the clinets coming in but want to expand into new marketing but I cannot take the load without hiring someone. Spending hundreds on listing an ad on Indeed or other sites is so expensive. Ive listed on craigs list with 2 leads, one was spam and the other was not going to be a good fit. I have also posted to area school boards and nothing yet, but its only been a few days. Also, I need someone with extensive anatomy, phys and kenesio knowledge for a more health based massage practice vs spa. Im wanting to pull out my hair aaarrrg. Any advice and how about you…what are some challenges your facing?

    • This is a loaded question… Working alone can be lonely but it’s simple and usually more profitable. If you want to be a manager, then adding more therapists is the answer. If you want to concentrate on your massage skills and clients’ needs, make sure that having employees doesn’t take away from that focus. I’m going to email you and we can chat. 🙂

      • I’m maxed out with clients and need others to take new clients; at a new price than my private clients. I can’t build without a contractor. I plan on keeping 25%

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